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The Journal of Marketing Research mainly focuses on research in the field of marketing, including consumer behavior, market strategy, advertising, sales, pricing, and other aspects. It provides a platform for scholars, researchers, educators, and practitioners worldwide to exchange the latest research findings and perspectives. Its articles cover various types such as theoretical exploration, empirical research, and case analysis, including both qualitative and quantitative research. These studies not only have a profound impact on academic research in the field of marketing, but also provide valuable references for businesses and policy makers, making them an indispensable and important academic resource in the field of marketing.

《市場營銷研究雜志》主要關(guān)注市場營銷領(lǐng)域的研究，包括消費(fèi)者行為、市場策略、廣告、銷售、定價(jià)等方面。它為全球范圍內(nèi)的學(xué)者、研究人員、教育工作者和實(shí)踐者提供了一個(gè)交流最新研究成果和觀點(diǎn)的平臺(tái)。它的文章涵蓋了理論探討、實(shí)證研究、案例分析等多種類型，既有定性研究，也有定量研究。這些研究不僅對(duì)市場營銷領(lǐng)域的學(xué)術(shù)研究產(chǎn)生深遠(yuǎn)影響，也為企業(yè)和政策制定者提供了有價(jià)值的參考，是市場營銷領(lǐng)域不可或缺的重要學(xué)術(shù)資源。

《Journal Of Marketing Research》(市場營銷研究雜志)編輯部通訊方式為J. Mark. Res.。如果您需要協(xié)助投稿或潤稿服務(wù)，您可以咨詢我們的客服老師。我們專注于期刊咨詢服務(wù)十年，熟悉發(fā)表政策，可為您提供一對(duì)一投稿指導(dǎo)，避免您在投稿時(shí)頻繁碰壁，節(jié)省您的寶貴時(shí)間，有效提升發(fā)表機(jī)率，確保SCI檢索（檢索不了全額退款）。我們視信譽(yù)為生命，多方面確保文章安全保密，在任何情況下都不會(huì)泄露您的個(gè)人信息或稿件內(nèi)容。