期刊簡介預(yù)計審稿時間：

Journal of Consumer Marketing is a prestigious academic journal in the field of marketing, dedicated to providing researchers, educators, and practitioners worldwide with the latest research on consumer behavior and marketing strategies. It has always focused on exploring the various factors that influence consumer decision-making processes and how these factors are applied in business practices. The magazine mainly focuses on theoretical and applied research in the fields of consumer behavior, market research methods, brand management, retail strategy, digital marketing, and social media. Its target audience is broad, including but not limited to professors in academia, graduate students, professionals in the business world, and policy makers. The journal aims to provide a communication platform for readers from different backgrounds, promoting interdisciplinary research collaboration and development.

《消費者營銷雜志》是一本在市場營銷領(lǐng)域享有盛譽的學術(shù)期刊，它致力于為全球的研究者、教育工作者和實踐者提供關(guān)于消費者行為和營銷策略的最新研究成果，一直關(guān)注于深入探討影響消費者決策過程的各種因素，以及這些因素如何被應(yīng)用于商業(yè)實踐中。雜志主要關(guān)注消費者行為學、市場研究方法、品牌管理、零售策略、數(shù)字營銷和社交媒體等領(lǐng)域的理論和應(yīng)用研究。它的目標讀者群體廣泛，包括但不限于學術(shù)界的教授、研究生、企業(yè)界的專業(yè)人士以及政策制定者。該刊旨在為這些不同背景的讀者提供一個交流平臺，促進跨學科的研究合作和發(fā)展。

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