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This journal addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries.JSM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.As an authoritative and professional academic journal in service marketing, it provides a high-quality academic exchange platform for researchers and practitioners in the global service marketing field. By reading this journal, readers can learn about the latest research achievements and development trends in the field of service marketing, providing useful insights and references for research and practice.

《服務(wù)營(yíng)銷雜志》探討了營(yíng)銷學(xué)者感興趣的一系列服務(wù)相關(guān)問(wèn)題，與代表廣泛服務(wù)行業(yè)的營(yíng)銷專業(yè)人士相關(guān)。該雜志不傾向于實(shí)證工作或純理論，也不傾向于一種特定的方法或途徑。作為一本權(quán)威、專業(yè)的服務(wù)營(yíng)銷學(xué)術(shù)期刊，為全球服務(wù)營(yíng)銷領(lǐng)域的研究者和實(shí)踐者提供了一個(gè)優(yōu)質(zhì)的學(xué)術(shù)交流平臺(tái)。通過(guò)閱讀該期刊，讀者可以了解服務(wù)營(yíng)銷領(lǐng)域的最新研究成果和發(fā)展趨勢(shì)，為研究和實(shí)踐提供有益的啟示和借鑒。

《Journal Of Services Marketing》(服務(wù)營(yíng)銷雜志)編輯部通訊方式為J. Serv. Mark.。如果您需要協(xié)助投稿或潤(rùn)稿服務(wù)，您可以咨詢我們的客服老師。我們專注于期刊咨詢服務(wù)十年，熟悉發(fā)表政策，可為您提供一對(duì)一投稿指導(dǎo)，避免您在投稿時(shí)頻繁碰壁，節(jié)省您的寶貴時(shí)間，有效提升發(fā)表機(jī)率，確保SCI檢索（檢索不了全額退款）。我們視信譽(yù)為生命，多方面確保文章安全保密，在任何情況下都不會(huì)泄露您的個(gè)人信息或稿件內(nèi)容。