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Journal of International Consumer Marketing is an academic journal dedicated to the field of international consumer marketing, aiming to provide a platform for scholars, researchers, educators, and industry practitioners to exchange and share research results on cross-border consumer behavior, market strategies, and marketing practices. By publishing high-quality research papers, this journal is committed to promoting the development of international consumer marketing and improving the effectiveness of global marketing practices. The magazine covers topics such as consumer behavior, market segmentation, brand management, advertising and promotion, cross-cultural communication, e-commerce, retail management, and more. It not only focuses on consumer needs and behaviors, but also explores how businesses can develop effective marketing strategies in different countries and regions to meet the needs of consumers from different cultural backgrounds.

《國際消費者營銷雜志》是一本專注于國際消費者營銷領域的學術(shù)期刊，旨在為學者、研究人員、教育工作者和行業(yè)從業(yè)者提供一個交流和分享關(guān)于跨國消費者行為、市場策略和營銷實踐的研究成果的平臺。通過發(fā)表高質(zhì)量的研究論文，該雜志致力于推動國際消費者營銷領域的發(fā)展，提高全球營銷實踐的效果。雜志涵蓋了消費者行為、市場細分、品牌管理、廣告與促銷、跨文化溝通、電子商務、零售管理等多個方面的主題，不僅關(guān)注消費者的需求和行為，還涉及企業(yè)如何在不同國家和地區(qū)制定有效的營銷策略，以滿足不同文化背景下的消費者需求。

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