期刊簡(jiǎn)介預(yù)計(jì)審稿時(shí)間： 10 Weeks

Management & Marketing plays a vital role as a platform for academic communication in the field of management and marketing. It not only provides a window for the academic community to present the latest research results, but also provides professionals in the practical community with in-depth insights into the combination of theory and practice. It also focuses on new trends in management and marketing in the digital age, such as social media marketing, e-commerce, the application of big data in marketing decisions, and the impact of mobile Internet on consumer behavior. These topics are important for understanding the modern business environment and grasping future market dynamics.

The journal places special emphasis on interdisciplinary research methods, encouraging researchers to explore management and marketing issues from different perspectives, such as combining multidisciplinary knowledge such as psychology, sociology, economics and information technology, in order to comprehensively analyze and solve complex business challenges. This interdisciplinary integration helps drive innovative thinking and promotes the development of new management concepts and marketing models.

《管理與營(yíng)銷》作為管理學(xué)和營(yíng)銷學(xué)領(lǐng)域的學(xué)術(shù)交流平臺(tái)，扮演著至關(guān)重要的角色。它不僅為學(xué)術(shù)界提供了一個(gè)展示最新研究成果的窗口，也為實(shí)踐界的專業(yè)人士提供了理論與實(shí)踐相結(jié)合的深入見解。還關(guān)注數(shù)字化時(shí)代下管理與營(yíng)銷的新趨勢(shì)，如社交媒體營(yíng)銷、電子商務(wù)、大數(shù)據(jù)在營(yíng)銷決策中的應(yīng)用、以及移動(dòng)互聯(lián)網(wǎng)對(duì)消費(fèi)者行為的影響等。這些主題對(duì)于理解現(xiàn)代商業(yè)環(huán)境和把握未來市場(chǎng)動(dòng)態(tài)具有重要意義。

該期刊特別強(qiáng)調(diào)跨學(xué)科的研究方法，鼓勵(lì)研究者從不同角度探討管理與營(yíng)銷問題，如結(jié)合心理學(xué)、社會(huì)學(xué)、經(jīng)濟(jì)學(xué)和信息技術(shù)等多學(xué)科知識(shí)，以全面分析和解決復(fù)雜的商業(yè)挑戰(zhàn)。這種跨學(xué)科的融合有助于推動(dòng)創(chuàng)新思維，促進(jìn)新的管理理念和營(yíng)銷模式的發(fā)展。

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