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The International Journal of Online Marketing is an important academic journal focused on the field of online marketing, dedicated to providing a platform for researchers, practitioners, entrepreneurs, and policy makers worldwide to communicate and share. The publication background of this magazine is closely related to the rapid development of online marketing, an emerging marketing method.

With the popularity of the Internet and the deepening of global economic integration, online marketing, as an efficient and convenient marketing means, has been widely used worldwide. It not only breaks the geographical limitations of traditional marketing, but also greatly enriches marketing methods and channels, providing strong support for enterprises to explore international markets. The International Journal of Online Marketing emerged in this context, keeping up with the latest developments and trends in the field of online marketing. By publishing high-quality research papers, case studies, technical reports, etc., it promotes the continuous innovation and development of online marketing theory and practice.

《國際網(wǎng)絡(luò)營銷雜志》是專注于網(wǎng)絡(luò)營銷領(lǐng)域的一本重要學(xué)術(shù)期刊，它致力于為全球范圍內(nèi)的研究者、從業(yè)人員、企業(yè)家及政策制定者提供一個交流與分享的平臺。該雜志的出版背景與網(wǎng)絡(luò)營銷這一新興營銷方式的快速發(fā)展密不可分。

隨著互聯(lián)網(wǎng)的普及和全球經(jīng)濟(jì)一體化的深入，網(wǎng)絡(luò)營銷作為一種高效、便捷的營銷手段，在全球范圍內(nèi)得到了廣泛應(yīng)用。它不僅打破了傳統(tǒng)營銷的地域限制，還極大地豐富了營銷手段和渠道，為企業(yè)開拓國際市場提供了有力支持?！秶H網(wǎng)絡(luò)營銷雜志》正是在這樣的背景下應(yīng)運(yùn)而生，它緊跟網(wǎng)絡(luò)營銷領(lǐng)域的最新動態(tài)和發(fā)展趨勢，通過發(fā)表高質(zhì)量的研究論文、案例分析、技術(shù)報告等，推動網(wǎng)絡(luò)營銷理論與實踐的不斷創(chuàng)新與發(fā)展。

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